The Top Reasons Why You Should Add Video To Your Marketing Plan

Implementing video as a part of your marketing strategy is a necessary step in the modern marketing era. It’s no longer a secret that video marketing is a vital part of a good content marketing strategy. 

Not only is video likely to increase your ROI, pull in more consumers and followers, and help to finalize actual sales, but the addition of a video to your website can cause you to rank significantly higher in Google search rankings. There are plenty of compelling reasons why video is such an essential addition to any marketing strategy.

So, video has the potential to bring in consumers, solidify sales, and increase your exposure. What’s not to love about adding video to your marketing plan? In short... nothing. The addition of video is an investment well worth undertaking. Here are the top reasons why video belongs in your content marketing plan.

Increased Conversions

Research shows that 71% of marketers say video outperforms other marketing strategies when it comes to converting consumers. Better conversion rates is, undoubtedly, a huge win for any business and an all-important reason to include video marketing. Why? Well, videos contain an easily consumable description of a product or service, which keeps the watcher engaged. More engagement means higher likelihood of retention and thus higher conversion rates. 

Video is an Engagement Goldmine

The average person is visually dominant, which is why using visual cues as part of a good marketing plan is so essential. In fact, the human brain can process visual data 60,000 times quicker than it can process writing! 

Hence why visual content is key when it comes to engaging a consumer, and videos are the ultimate form of visual content. Videos are significantly more likely to engage consumers, especially since, on average, we just don’t have time to read big pieces of content these days. A video sucks the consumer in, engages them, and quickly (but effectively) gives them the information they’re after.

More Exposure (think SEO)

It’s true! Video can positively impact your SEO. Having a video on your website makes your page rank higher in a Google search (much higher, 53 times higher, in fact). Since Google now owns YouTube, it’s pretty common for them to favor relevant videos in their search results. Higher search engine rankings means more exposure for your website, and ultimately, more clicks and higher sales. It’s a winning situation no matter what way you look at it. Just make sure that you optimize your video using smart SEO strategies to ensure you get that all important front page ranking. 

Sales, Sales, Sales

Video can lead directly to product or service sales. Surveys have shown that a consumer who watches an explainer video has a 74% chance of buying that product. Furthermore, consumers who watch client testimonial videos are more likely to trust your company and the product you are selling. The addition of various videos on your website has the ability to increase trust in the consumer.

A Stronger Connection

Video has the ability to evoke some serious emotions. And, a strong emotional video can have a subtle and subconscious effect on your consumers. It’s more likely to stick in the consumer's mind, create a strong connection, AND it increases the likelihood of the video being shared. 

Studies have shown that we are much more likely to share an emotional video on social media platforms, which in turn increases exposure. Not to mention, research has also shown that consumers trust companies more if they have watched a video. The moral of the story? videos have the overwhelming ability to connect a consumer with a business on a much deeper level.

The bottom line here is there really isn’t a downside to adding video to your content marketing strategy, but there are certainly plenty of upsides! A good video marketing plan can do wonders for your business, not to mention it’s certainly the way forward for content marketing. Video can pull a consumer in and help to build you a loyal customer base, not to mention its ability to expose your business to a much wider audience. Make sure to add engaging, creative, informative videos and you’ll be well on your way to success.