Top Tips for Using Customer Testimonial Videos in Marketing
Videos are an increasingly popular form of content used on websites, social media, ads, and other marketing channels. Not only do videos have the ability to engage customers better than text, but they have also been proven one of the best ways to build trust between consumers and the companies they buy products or services from.
Customer testimonials are one of the strongest forms of video to use as part of your content marketing technique. A good customer testimonial video can help to boost conversion ratings as well as build a trusting relationship between business and customer. Why? Because a consumer is receiving a reliable recommendation and getting practical feedback from someone who has already used and enjoyed a certain product.
What is a Customer Testimonial Video?
A customer testimonial video is exactly what it sounds like! It is a video in which a consumer who has tried out a product or service gives an account of their experience with your brand. Since research has shown that as many as 85% of customers look for a review before completing a purchase, a good testimonial video can do wonders to boost sales. Not to mention, videos have a significantly higher retention rate than other forms of delivering information, which makes them even more valuable from a marketing standpoint. So, if you want to start utilizing customer testimonial videos but aren’t exactly sure of the best ways to do so, here are some top tips on how to include them as a part of your content marketing strategy.
Capitalize on Social Media
We all know that the average person uses some form of social media throughout their day, which is why posting a customer testimonial video through one of these platforms is one of the best ways to get massive amounts of exposure. Once you post it, the video will be available for anyone who looks at your page later. The more people who have access to your video, the better the chances of increasing sales and seeing better conversion ratings. Try posting customer testimonial videos regularly on Instagram, LinkedIn, or Facebook in order to get your product or message out there for the world to see.
Post it directly on your landing page
If the first thing that a visitor to your website sees is a raving review from another customer, there’s a greater chance they’ll explore the rest of your website and eventually buy whatever it is that you’re selling. Not to mention, the addition of a well-optimized video to your landing page could greatly increase your Google search page rankings. A customer testimonial video on your landing page could boost conversion, raise awareness, and persuade visitors to purchase your product. Plus, it boosts the overall aesthetics of your website!
Have a dedicated Testimonial Page
What’s better than one good testimonial video? A whole page dedicated to them. If a potential customer is exposed to a wide range of different people giving your product or service raving reviews, think of the increased chances of landing a sale! It can also help to build trust if there are multiple people positively reviewing the products or services that your company provides. Not to mention, having a whole webpage dedicated to those all-important video reviews makes access that much easier for visitors.
Use YouTube
When most people think of online videos, they automatically think of YouTube, which boasts a whopping 1.9 billion monthly users. By publishing your customer testimonial videos on a well-known video search engine (like YouTube or Vimeo) you can bring more customers organically to your website. In addition to YouTube being a useful platform in its own right, the fact that Google now owns it also means they tend to prioritize websites that embed YouTube videos on their search engine results. Furthermore, by creating a YouTube account and regularly uploading videos in addition to embedding them on your website, you could hugely increase your exposure.
Customer testimonial videos are one of the most effective forms of content marketing that a business or company can use to gain customers. The addition of good quality customer testimonial videos can help you connect with your target audience across multiple platforms. Not only can you reach consumers and engage them easier, but customer testimonial videos have been proven to increase trustworthiness, boost your conversions, and can have a huge impact on your overall sales.