Top Tips And Tricks From Experienced Video Producers

You might already know that 78% of people watch at least one online video every week, and you might also know that video is an integral element of a good video marketing strategy. But, do you know how to create a video that will capture your audience’s attention and stand out from the rest? Coming in just after Google, YouTube is the second most trafficked site in the world, which can make it tricky to create a video that’s unique and different from those of your competitors. If you want to know how to stand out from the crowd, here are some top tips from experienced video producers to help you create engaging and unique yet professional looking videos.

Know Your Audience

It’s best to tailor your videos to a targeted audience if you want to have a stronger impact. One of the first steps before creating a video is to do some demographic research and better understand exactly who you are creating the video for, and what they want to see. Luckily, if you run a business, the chances are that you already know a good amount about the consumer's you want to target your video towards. Your video should provide information or solutions that your viewers actually care about. 

Set A Budget

So, you have an idea of what you want your video to be like, now you need to put steps in place to start creating one. First things first, you need to set a realistic budget. But remember, your video needs to be high quality and professional to have the impact you want, so don’t be too skimpy with the cash! When it comes to brand perception, a poor quality video has a worse impact than just not having a video in the first place! Consider hiring a video production company to ensure that your videos are professionally made. You can give them your budget at the start of the process to make sure you get the absolute best video you can afford.

Have a Clear Message

You want to capture your audiences’ attention and then keep it, which can be a bit more tricky than it seems. The longer your video, the more likely you are to lose viewers as it goes on. The solution? Get to the point quickly and make your message crystal clear. Define your message and get your point across without wasting too much time.

Spend Time On Your Script

Don’t overlook the importance of a well-written script. A poor script that’s not engaging or cleverly written can seem unprofessional and quickly cause your audience to lose interest. And remember, not just anyone can write a script! If you have the budget, you might want to consider hiring a professional writer to create your script for you. Ensure that you write, and rewrite, the script until it has the desired effect you are looking for.

Consider Using Time-Lapse

A time-lapse video is the perfect way to succinctly show a process from start to finish whilst keeping that all-important audience engaged throughout. It takes them from beginning to end in a way that very few other mediums of video can. Not to mention, a good time-lapse video mesmerizes viewers and is likely to get lots of shares on social media platforms.

Don’t Forget About Branding

A video is the perfect opportunity to define your brand and send a clear-cut message to anyone watching about what your business is and what you stand for. If you’re creating a corporate video, make sure it conveys your company culture and perspective. If you have a story that resonates with your audience, you’re more likely to connect with them and build trust. 

We know by now that video is a critical element of any good marketing strategy; but only a good, professional video is worth utilizing! If you want to use video, make sure that it’s professionally created, engaging, and sends a clearly defined message that’s inline with your brand. A good video is harder to create than you might think, so it’s never a bad idea to consider hiring a video production company that can produce the best quality video your money can buy.