The Top Reasons Why You Should Use Video Marketing

Let’s get straight to the point: videos have the ability to pull in some serious cash for your business. Use of video is becoming increasingly revolutionary for marketers and anyone trying to promote a business. Those that have already implemented video marketing into their strategy believe that it gives them a significantly better ROI, which is why video should, without a doubt, be considered as an important component of any business plan. After all, the average person is visually dominant, hence the reasons why a good video can be so effective.

So, even though the initial incentive to include video in your marketing strategy might be high, many people still wonder whether the additional cost and resources of using video marketing is actually worth it. In short, the answer is absolutely yes. Here are the top reasons why you should use video marketing.

Increased Return On Investment

As mentioned above, businesses that already implement a video marketing strategy see better results with their ROI. Over 83% of businesses currently using videos as a promotion material said that they saw increased ROI. And since Return On Investment is such an integral part of business, it’s easy to see why the cost of using videos is well worth the outcome.

Easy Explanations

Explainer videos for new products or services can be massively helpful to a consumer. Research has shown that a whopping 74% of customers who watched an explainer video went on to purchase that product or service. Nobody is going to purchase a product or seek out a service if they have no idea how it works or what to use it for. This is the reason so many businesses choose to use explainer videos on their websites, and it’s certainly a smart move! These are especially helpful if you are in software, tech, or provide similarly challenging services. 

They’re Easily Accessible For The Consumer

Whenever the average person scrolls through the internet or spends time on social media, they tend to be bombarded with loads of lengthy pieces of writing. And, more often than not, people simply can’t be bothered to read through those time-consuming descriptions. This is where videos really come into play, since they can engage buyers who don’t want to spend time reading through big chunks of text. 

Videos are not only easy to consume, but it also takes significantly less time for a busy customer to derive information from a video than it would from writing. It’s an easy way of grabbing a consumer's attention and pulling them in immediately.

Google And Videos Go Hand In Hand

What’s the point of having an incredible website that sells a great product and promotes your business if no one ever gets to see it? You’re 53x more likely to show up higher in Google’s search results if there’s a video on your website. That’s a huge potential boost that you have to take advantage of. Since Google now owns YouTube, it’s easy to understand why including a video has such a massive impact on your search rankings. Just make sure that you optimize your videos using smart SEO strategies.

Social Media Loves Video Content

A good video encourages shares on social media, which can have a hugely beneficial impact on your business. Social media is the absolute best way to get your products or services out there for the masses to see, so creating an interesting video that can be easily shared on platforms could be a massive win. Not to mention that video also appeals to mobile users, which is crucial these days. 

Since so many of us scroll through apps like Facebook and Instagram on our phones rather than on a computer, video is an ideal way to engage mobile users. Just make sure the video you create is entertaining and engaging to ensure it gets those all important shares. The statistics and research shows that video marketing really is the way forward for businesses and companies. The potential for video to help grow your business, bring in sales, and increase ROI makes it well worth the investment. Videos are engaging, helpful, easily accessible, and can be shared with thousands of people. The addition of a good video marketing strategy could seriously help to improve your business.