Top 5 Compelling Business Video Ideas

Videos have been shown to decrease decision making time and increase satisfaction in consumer behavior, which is why including videos as a part of your general marketing strategy has the potential to do wonders for a business. But while the latter is certainly true, including the right types of videos can be harder than it seems. 

The average person is constantly flooded with content everywhere they look, especially when it comes to websites, social media platforms, and the online world in general. Consumers see so much marketing and advertising that we’ve almost become numb to it, which is why it takes a particularly creative and interesting video to capture a viewer’s eye these days. Unfortunately, with so much out there to see, creating such a video can be extremely challenging.

If you know that including videos on your website is something that you definitely want to pursue, but the creative juices just aren’t flowing and you’re struggling to think of good ideas, here are 5 compelling business video ideas that can help to dramatically boost your brand.

Demonstrate What You Sell

If you’re selling a killer product or service that you know is well worth its weight in gold, what better way to entice a buyer than to demonstrate just how amazing it is? Showing potential consumers how a product works, when to use it, or why they should buy it is a great kick off point for a video. If you want to go the extra mile, you could even try having a well-known influencer demonstrate use of your product, since studies show this increases the likelihood of a consumer going through with a purchase as well.

Utilize Social Media

Social Media is obviously one of the best platforms to get your product or message in front of the masses. Think about it, almost everyone has some form of social media platform that they use daily, often multiple times throughout the day. These include Facebook, Twitter, Instagram, or YouTube. 

Creating a short video that grabs a consumers attention through a social media platform is guaranteed to increase traffic and solidify some sales. Ads on Facebook and Instagram tend to have higher click rates than ads utilized on other platforms, which greatly increases the chances of landing a sale.

Introduce Your Brand

A creative, attention-grabbing video that quickly but effectively introduces a viewer to your company can seriously boost business. Videos as an integral part of a well-thought-out brand awareness strategy can be extremely powerful. A number of big-name and highly successful companies (such as Apple) have used videos to introduce consumers to their brand for years. It’s a great way to show what your company stands for and introduce products to potential consumers. 

Raving Reviews

Consumers tend to believe the testimonials of other consumers, which is why creating a video based around customer reviews can be so powerful. It makes perfect sense: if one person says they had a fantastic experience and can’t live without a certain product, another customer is likely to believe that they too will have a similar experience. Videos based around consumer reviews and surveys increase the confidence of a customer and, by default, the chances that said customer will choose to rely on your products or services.

Focus On Solutions

If you can emphasize features of your products or services that are designed to fix an issue, you’re much more likely to generate sales. Try implementing a video that highlights a problem that a customer might have, and then focus on the ways in which your product or service can fix that problem. Solving an issue for someone is a surefire way to win them over. If you can provide a solution to their problem, they’re significantly more likely to buy whatever it is that you’re selling. 

Business videos can be an integral part of a good marketing strategy. They have the potential to win over customers and spike some serious sales. Utilizing the above compelling business video ideas is a great way to make sure that you’re successfully drawing in consumers and selling your product or service. But remember, the average person is exposed to thousands of advertisements and marketing ploys every single day, so just make sure that the videos you use are creative, high quality, and engaging.