Easy Ways to Maximize Your Video Content Investment

Videos are a prime marketing opportunity for businesses, but they can also be time-consuming and costly to create. To be successful with videos, you need to understand the best ways to leverage their marketing ability without letting them take up all of your time and effort. You don’t want to end up investing in video content marketing without making sure you get the most out of that investment. Here are some easy ways to maximize your video content to make sure that you’re getting the best bang for your buck (and a good return on your investment). 

Remember, you’re invested

Think of video marketing as a component of your overall marketing strategy, rather than just a separate or side deal. Remember, you’re investing in the process of video marketing rather than just the end product. This is especially important if you plan on utilizing on-going video marketing rather than just the production of a single video. By understanding that it’s an on-going process, you’ll be better equipped to plan and determine what projects are worthy of your time and resources.

Follow a template

A lot of time and effort can go into just deciding what you want to go into your video and how you want them to look before anyone ever picks up a camera. And, if you’re not a naturally creative person or have never dabbled in video production before, trying to come up with a good concept for a video can equal a whole lot of stress and wasted time. Fortunately, there are templates that you can easily find online that can give you some guidance and mitigate some of the cost and effort in starting from scratch.

Use a Transcript

Transcripts can hugely help when it comes to boosting your videos using SEO. If you don’t have a transcript included when you post your video, your only outlet for using keywords is the title and tags. The addition of a transcript means that Google can pick up keywords used within the video itself, which can work wonders for SERPS and bring your video in front of your target audience.

Tag Your Videos Wisely

Tags are one of the most important parts of optimizing your video to make sure that it shows up in Google or other search engines’ result pages. If you don’t do your SEO keyword research diligently and then use those keywords in your tags, then your time and money has been wasted, because your video won’t show up effectively in front of your target audience. There’s no point in creating an incredible video if you don’t also put the effort in to making sure it can be easily found. 

Keep an eye on your statistics

Engagement data and performance indicators can provide you with priceless information about what your viewers are watching and their behaviors. If something isn’t working well in a video and you don’t know about it, how can you change it? Monitoring Statistics, like views and average watch time, will tell you what your audience enjoys watching and what’s losing their interest. These are essential aspects of having a successful video marketing campaign, and if you don’t pay attention and use those statistics to your advantage, you're not maximizing your video content investment.

Read The Comments

On top of statistics and engagement data, comments can give you a massive amount of insight as to the opinions of your audience. Comments are more than just a number on a screen, they’re a way of tangibly gaging exactly what your viewers are thinking and feeling. Taking the time to regularly read through comments posted on your videos can give you insights that will allow you to maximize your video content. Plus it gives you a great way to connect with new and existing followers!

Investing in video content marketing is a pretty big deal, which is why you want to make sure you squeeze the most out of the investment as you possibly can. Luckily, there’s plenty of advice on how to maximize your video content. Follow the process from start to finish, and keep an eye on those all important statistics and engagement data to make sure you understand what’s working in your favor and what might need tweaking.