Six YouTube Marketing Tips to Help Grow Your Business

Every day, YouTube gets billions of searches, making it the second largest search engine in the world after Google. As a tool to utilize as part of a marketing strategy, it’s priceless for businesses, allowing you to grow through the use of videos. All in all, YouTube is a fairly user friendly platform to utilize, and could provide a variety of benefits for your business. If you’re looking for some know-how on how to best use the platform, here are some tips on using YouTube marketing to help grow your business.

Use Keyword Research

YouTube is a search engine that is no different to Google when it comes to the importance of using SEO keywords and tags. There’s no point in spending a lot of time, money, and effort creating amazing videos if no one is going to come across them. This is where good SEO strategy comes into play. Do plenty of research on what keywords and tags will rank you highest on a YouTube search. And, because Google owns YouTube, a strategically optimized video embedded on your website could also rank you higher on a Google search.

Create Intriguing Thumbnails

A good thumbnail can make all the difference when it comes to viewers actually clicking on your video to watch it. Make sure that the thumbnails you use are relevant and creative, as well as professional looking. A compelling thumbnail has the ability to increase engagement by up to 154%, which is why it shouldn’t be overlooked as unimportant. Make sure the imagery used in your thumbnail accurately captures the keywords and content of your video. If you’re planning on making lots of useful videos, try to keep the typeface and style of your thumbnails consistent so that your videos are easily recognizable.

Know Your Audience

If you have created a YouTube channel for business you should have access to an analytics tab, which can give you valuable information about statistics like your view counts, average watch time, revenue, and general audience interaction. Just like with so many other aspects of running a business, knowing your audience and what they want to watch is vital to YouTube success. By understanding what exactly your viewers are watching and enjoying, you can more easily target consumers and continue to put out relevant content that shows up in searches.

Learn From Other Relevant Channels

Sometimes, the best way to know what content works well is to watch other relevant YouTube channels (or even those of your competitors). This will allow you to see what works well and what other viewers are searching for and watching. Paying attention to your own personal favorite YouTubers can help you understand what practices they are following to drive up views and get more subscribers. 

Create Playlists

Playlists not only allow your audience to find relevant videos easily on your channel, but they will also play those same relevant videos automatically when the currently viewed video ends. This helps to keep viewers on your channel for longer, which in turn increases your watch time statistic. It might help to think of a good playlist like a television series with multiple helpful episodes. Even better, you can keywords-optimize your playlists so they show up in search results and you can trigger them from anywhere with a specially linkedl URL. 

Grab Attention Early

Viewers will likely click off your video if their attention isn’t grabbed within the first fifteen seconds of watching. For this reason, it’s best to keep intros engaging but short. You want to get to the all-important point of the video as quickly as possible so as not to lose the attention of the viewer. After all, they clicked on the video for a reason, and it probably wasn’t to watch a long and rambling introduction.

Since YouTube has approximately 1.9 billion daily users, it would seem silly not to utilize it to market your business. Afterall, we know that video engages users better than text, can help a watcher retain information, and has the power to increase your business’ search rankings, conversion rates, and sales. Creating a YouTube channel and professional videos is a winning situation for those looking to expand their business and up their marketing game.